Scientific
Intelligence
Detect the signals that change the decision: emerging science, methods, regulation, competition and market expectations.
- Strategic watch & weak signals
- Claims & evidence benchmark
- Opportunity and risk analysis
B2B scientific consulting · Beauty & Personal Care
Evidence is not the end of a claim.
It is its architecture.
Turning a marketing ambition into a credible scientific territory, a decisive protocol and activable claims — with the same rigour end to end.
InternationalEurope · Brazil · Global
Cross-categorySkin · Hair · Sun · Beauty Tech
End-to-endStrategy · Study · Activation
The real question
Does your evidence plan only produce results — or does it build an advantage?
Between innovation, regulatory constraints, study budgets and launch speed, the risk is not only a lack of data. It is investing in data that does not answer the right question.
Consulting connects the scientific decision to the expected business value.
Expertise
Four levers. One strategy.
Targeted assignments or continuous support, depending on how mature the project is.
Scientific
Claims
Strategy
Define a distinctive, credible claim territory, consistent with the formula, the target, the market and the brand.
- Claim territories & hierarchy
- Evidence gap analysis
- Wording Green · Amber · Red
Evidence
Design
Build the experimental design that maximises the value of every data point without overloading budget or protocol.
- Methods, endpoints & panels
- Protocols and statistical plan
- Partner selection and steering
Evidence
Activation
Interpret results, secure the wording and turn evidence into messages the teams can use.
- Critical reading of results
- Claim matrix & substantiation file
- Scientific storytelling B2B/B2C
Method
From brief to useful evidence.
Each step removes one specific uncertainty before the next one starts.
01 / 04
Frame the decision
Clarify the ambition, the context and the evidence already available.
We do not start from a list of tests. We start from the decision the results must make possible.
DeliverableEvidence Gap Map
02 / 04
Build the evidence
Connect every claim to a method, an endpoint and the right level of proof.
The design is calibrated to the differentiation sought, regulatory risk, timeline and budget.
DeliverableEvidence Blueprint
03 / 04
Read beyond significance
Interpret data in the light of the promise and its clinical relevance.
The decision combines statistical robustness, effect size, biological coherence, consumer perception and study limitations.
DeliverableEvidence Decision Memo
04 / 04
Turn evidence into value
Deploy a clear, defensible and usable claim hierarchy.
Each wording is linked to its evidence, its conditions of use and its level of risk.
DeliverableClaim Activation Matrix
Sectors
A cross-category reading of scientific beauty.
From biology to real-life use, with an understanding of methods, claims and market constraints.
Skin & Dermocosmetics
Barrier · Aging · Sensitive skin · Pigmentation · Aesthetics
Hair & Scalp
Fiber performance · Growth · Density · Scalp biology · Multi-ethnic hair
Sun Care
SPF · UVA · Water resistance · Visible light · Inclusive photoprotection
Beauty Tech & Innovation
Devices · Imaging · AI-enabled assessment · Translational models
Engagement formats
The right level of support, at the right moment.
01Framing
Strategic Sprint
To quickly arbitrate a territory, a claim portfolio or a study decision.
Diagnosis · Recommendations · Priorities02Design
Evidence Blueprint
To move from a product ambition to a coherent, budgeted and activable evidence programme.
Claims · Methods · Protocols · Roadmap03Partnership
Strategic Partner
To support scientific, marketing and business teams over time.
Ongoing advice · Reviews · DecisionsPerspective
Science is more powerful when it understands business.
A dual scientific and strategic reading, built on international experience between Europe and Brazil, at the crossroads of brands, CROs, innovation and claim substantiation.
PhD
Scientific depthMBA
Business perspectiveGlobal
Cross-market vision
Scientific depthMBA
Business perspectiveGlobal
Cross-market vision
Exploratory conversation
A brief, a claim or a scientific decision to structure?
Share the context, the ambition and the constraints. The first conversation frames the question before framing the assignment.